The results of the 2020 Incentive Research Foundation’s study on Top Performers are in and the findings are interesting.

A key takeaway is: “An area where Top Performers seem to really ‘get it’ is a greater recognition that ‘one size does not fit all’ when it comes to both non-cash incentives and incentive trips. While Comparators place the greatest emphasis on the ‘value of the reward,’ value is in the eye of the beholder. By focusing on ‘flexibility’ of the incentive experience, Top Performers recognize the value in personalization. It is not just about what something costs, or its equivalent cash value, but rather the personal significance of the reward to the individual.”

This infographic highlights some of the major points.